VenueVerdict provides intelligence about the client experience at hotels and meeting venues.
Who we are
BDRC Africa is a full service research agency, founded in Cape Town in 1999 to service the research needs of local clients in Africa and international clients looking to expand into Africa.
A proven track record behind us, we provide business intelligence that empowers our clients to make confident commercial decisions when reaching out to local customers and staff or evaluating new business opportunities in the emerging African markets.
As part of the BDRC Group, we bring a multi-cultural perspective to the challenges of the local markets.
All our clients face challenges which can be addressed by market research - understanding customer needs, product development opportunities, staff motivation, market entry requirements and more. You need to work with people who know their stuff and can cut through the data to give you meaningful solutions.
BDRC has created a range of sector focussed research products. Some are syndicated so the cost is shared across several clients, while others are highly detailed sector studies. Each has a proven record of delivering valuable insight and has been developed to meet the evolving needs of dynamic markets.
Benchmarking customer experience in key touch-points across financial services.
Follow in the customer’s footsteps with Mystery Guest inspections.
A comprehensive view of meetings market dynamics, booker behaviour, brand performance and customer perception.
The definitive source of global insight on hotel brand performance, market dynamics and customer behaviour.
10th Nov 2017
In theory, the small meetings bookers should be easier to satisfy as there are fewer delegates to worry about, and the event itself is likely to involve fewer complexities. Yet those holding small events are less likely to recommend a venue relative to larger events.Read more
26th Oct 2017
Are negative perceptions of a destination's security insurmountable? Our recent traveller studies provide answers for tourist boards and travel agencies.Read more
25th Oct 2017
Sometimes when you are stretched and need a change, don’t you feel like taking a break? Last year, Seok Ching took sabbatical leave from her market research role in Singapore to go on a very different adventure.Read more
8th Sep 2017
How has terrorism impacted tourism? Holiday Trends 2017 confirms that tragic world events like these have certainly influenced many when it comes to choosing holiday destinations. Safety is a strong consideration for 2 in 5 of us, and the 3rd most important factor when short-listing holiday destinations.Read more
31st Aug 2017
On the eve of the Hotel Insights Forum, we visited the Avvio offices to get more of an idea of what the hotel industry can expect from AI in the near future. The interview covers Avvio's new product, Allora, and the expected impact AI tech will have on the hotel industry.Read more
18th Aug 2017
With less than 5 weeks to go to the Hotel Insights Forum, we caught up with 'Rise of the Robots' panellist, Nick Crawford, a senior consultant at Twist Consultancy.Read more
23rd Jun 2017
Media GPS - 2017: a ground-breaking new study delivers profound insights into the consumption patterns, opinions and media habits of nearly 10 million of the world’s most frequent and affluent travellers.Read more
15th Nov 2016
Our findings found that people with affluent retirement funds have taken financial advice. Could robo-advice be key to securing this in the future?Read more
21st Oct 2016
BDRC has become the first organisation to have raised £100,000 for the events industry charity Meeting Needs.Read more
10th Oct 2016
The MRS has announced their awards shortlist. In MRS's own words the annual awards "celebrate research's ability to drive innovation, inspire change and deliver results. Evidence matters and the MRS Awards are proof positive of the power of research."Read more
6th Oct 2016
So often, companies neglect to include the people who are the custodians of their business and their brands when planning their research strategies. Satisfied employees help companies increase profits. Our blog will help you understand more about how to conduct employee research.Read more
6th Oct 2016
The burning question on the lips of many financial institutions in South Africa is “How do we encourage people to save long term?” Let’s go back a step and start by asking the question “What does saving actually mean?” BDRC Africa has done a fair amount of research on this subject over the years for banks, long-term insurance companies and investment houses.Read more
6th Oct 2016
After more than 10 years’ operating independently, we are delighted to announce a re-alignment of the businesses through a formal licensing agreement and a consequent change in our corporate identity to BDRC Africa.Read more
28th Jan 2016
Why does banking have to be seen as so boring? Banks are struggling to break out of the regulatory ‘straightjacket’ but keeping their solutions simple and focused on the customer is key. Mike suggests banks should look at other sectors for inspiration.Read more
13th Apr 2015
We have created Mystery Shopping programmes that focus primarily on driving sales and loyalty, based on our extensive work in customer experience. It is again and again surprising the extent to which opportunities are missed and in fact sometimes business is simply lost.Read more